Omnicom Group Inc.·Advertising / Marketing Services·New York City, United States·Founded 1986·Last verified 31 May 2026
47
out of 100
Making progressPending ReviewStrong evidence· 12 src

Omnicom reports credible operational emissions reductions and SBTi validation, but is structurally complicit in fossil fuel greenwashing. It represents 74–120 active fossil fuel client contracts across its major agencies and the lowest climate policy alignment (8%) among Big Six advertising firms. No fossil-sector client policy exists.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Advertising / Marketing Services sector ceiling.
60 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
45 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 45) = 49.5
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Making progress.
47 / 100
The ten questions

Where Omnicom Group Inc. is strong, and where it isn't.

Strongest on Carbon Footprint — Operations and Targets & Commitments (6/10, 6/10). Weakest on Controversies & Red Flags and Resource Use & Waste (3/10, 3/10).

Where the evidence comes from

Every document used, listed.

12 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

9 of 12 sources are third-party verified or public record.

[1]Self-reported
SBTi Target and Environmental Data
Ongoing
Q1Q2Q3Q4Q5Q7Q8
View →
[2]Third-party verified
Tracenable GHG Emissions
Unknown
Q1Q2
View →
[3]Self-reported
Omnicom CSR Report 2023
2023
Q6Q8
View →
[4]Self-reported
Corporate Responsibility Governance
Ongoing
Q5Q6Q9
View →
[5]SEC filing
DEF 14A Proxy Statement 2024
2024
Q9
View →
[6]Public record
Omnicom Names Karen van Bergen Chief Environmental Sustainability Officer
2021
Q9
View →
[7]Third-party verified
Aligning with Net Zero in the PR and Advertising Sector
2024
Q10
View →
[8]Third-party verified
Clean Creatives F-List
Ongoing
Q10
View →
[9]Third-party verified
Omnicom Group — DeSmog Profile
Ongoing
Q10
View →
[10]Third-party verified
BBDO — DeSmog Profile
Ongoing
Q10
View →
[11]Third-party verified
WPP, Omnicom, ESG Investing and Climate Ratings
2024
Q10
View →
[12]Third-party verified
Planet Tracker — Omnicom Climate Transition Analysis
2026
Q3
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Omnicom Group Inc. in context

Where Omnicom Group Inc. sits among advertising / marketing services peers.

Among the 4 major advertising / marketing services brands we've scored, Omnicom Group Inc. sits 3rd of 4.

3/4
Omnicom Group Inc.'s rank
47
Industry average
43
Industry low
51
Industry high
How this score has moved

Omnicom Group Inc.'s score over time.

today

Score history begins 1 May 2026.

As Omnicom Group Inc.'s score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Omnicom Group Inc.

Omnicom Group is a New York-based advertising and marketing holding company founded in 1986, with FY2022 revenue of $14.3 billion. It operates globally through major agency networks including BBDO, DDB, TBWA, OMD, PHD, FleishmanHillard, and Ketchum, providing creative, media, and public relations services across consumer, corporate, and government sectors.

Founded
1986
Headquarters
New York City, United States
Employees
~74,900
Annual revenue
~$15.7B (FY2024)
Company website ↗
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