Publicis Groupe·Advertising / Marketing Services·Paris, France·Founded 1926·Last verified 31 May 2026
48
out of 100
Making progressPending Review-4 since last reviewStrong evidence· 16 src

Publicis Groupe publishes detailed Scope 1, 2, and 3 emissions data aligned with GHG Protocol, but absolute emissions rose 29% year-on-year to FY2024, missing its own SBTi 2030 targets. The company relies on discredited offsets to claim carbon neutrality and operates fossil fuel ad contracts at scale—including TotalEnergies rebranding work—undermining credibility.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
Advertising / Marketing Services sector ceiling.
60 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
46 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 60) + (0.7 × 46) = 50.2
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 0.95
Final score
Rounded. Making progress.
48 / 100
The ten questions

Where Publicis Groupe is strong, and where it isn't.

Strongest on Transparency & Accountability and Carbon Footprint — Operations (7/10, 6/10). Weakest on Controversies & Red Flags and Emissions Trajectory (2/10, 2/10).

Where the evidence comes from

Every document used, listed.

16 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

8 of 16 sources are third-party verified or public record.

[1]Third-party verified
Planet Tracker – Publicis Climate Transition Analysis (December 2024)
2024
Q1Q2Q3Q4Q8
View →
[2]Self-reported
Publicis Groupe – 2024 Universal Registration Document
2025
Q1
View →
[3]Self-reported
Publicis Groupe – 2021 Environmental Policy
2021
Q2Q5Q6Q7
View →
[4]Third-party verified
DitchCarbon – Publicis Emissions Data
Ongoing
Q3
View →
[5]Self-reported
Publicis Groupe – CSR Strategy
Ongoing
Q3Q4Q8
View →
[6]Self-reported
Publicis Groupe – 2023 Universal Registration Document
2023
Q8
View →
[7]Public record
DeSmog – Ad Firms Make Oil Companies Look Green (February 2025)
2025
Q5Q8Q10
View →
[8]Public record
DeSmog – Mapped: Ad Agencies Behind TotalEnergies Rebrand (October 2025)
2025
Q5Q10
View →
[9]Public record
Marketing Interactive – Ad Holding Companies Over Greenwashing Tactics
2025
Q2Q5Q8Q10
View →
[10]Third-party verified
Clean Creatives – Fossil Fuel Ad F-List (September 2024)
2024
Q10
View →
[11]Third-party verified
InfluenceMap – Aligning with Net Zero in PR and Advertising Sector (October 2024)
2024
Q10
View →
[12]Self-reported
Publicis Groupe – 2024 URD Press Release
2025
Q9
View →
[13]Self-reported
Publicis Groupe – CSR Smart Data Platform
Ongoing
Q9
View →
[14]Self-reported
Publicis Groupe – 2023 URD Governance Section
2023
Q9
View →
[15]Self-reported
Publicis Groupe – Consume Less & Better Appendix
Unknown
Q6
View →
[16]Public record
Dezeen – The Drop Store (Publicis Benelux water campaign, March 2023)
2023
Q7
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Publicis Groupe in context

Where Publicis Groupe sits among advertising / marketing services peers.

Among the 4 major advertising / marketing services brands we've scored, Publicis Groupe sits 2nd of 4.

2/4
Publicis Groupe's rank
47
Industry average
43
Industry low
51
Industry high
How this score has moved

Publicis Groupe's score over time.

today

Score history begins 1 May 2026.

As Publicis Groupe's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Publicis Groupe

Publicis Groupe is a global advertising and marketing services holding company headquartered in Paris, France, with 101,000 employees and €13.1bn FY2023 revenue. One of the 'Big Six' ad holding companies, it operates hundreds of subsidiary agencies across creative, media, and digital services, serving multinational clients across sectors.

Founded
1926
Headquarters
Paris, France
Employees
~101,000
Annual revenue
13,099,000,000 EUR (FY2023)
Company website ↗
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