Every company on SINK gets a score from 0 to 100. Higher is better.
The score tells you how much harm a company does to the planet, and how well it’s working to do less. We use the same rules for every company. Every score shows its evidence, so you can check it yourself.
Three things go into every score.
Some industries do more harm than others, whatever a company does. A software firm starts at 70. A coal miner starts at 10. This counts for 30% of the score.
Then we look at what the company actually does. We ask ten questions, each scored 0 to 10. This counts for 70%.
What matters to the planet is total tonnes, so big polluters lose more, up to 40% off. Under 100,000 tonnes a year, nothing comes off.
You don’t need a glossy report to score well. Energy bills and supplier records count too.
Most companies score between 30 and 60. Scores above 75 are very rare.
We start from public evidence. That means company reports, official filings, government registers and the news. It also includes groups that collect company climate data (such as CDP) or check climate targets (the Science Based Targets initiative).
A full score cites at least 8 live sources. At least 3 must come from outside the company. Every source is linked on the company’s page.
Sometimes there’s less evidence than that. We still publish, with a banner saying how much we found and what’s missing.
We don’t use websites that repackage other people’s figures. You can’t trace their numbers back to where they came from.
We still score it. It takes a 30% size deduction, the same as a company emitting 10 to 50 million tonnes a year.
It also scores low on the questions about emissions. Very small companies are treated differently. The full methodology explains how.
Fees pay for the review, never the result.
A company can pay £99 for a person to check evidence that isn’t public, like energy bills or supplier data. We use the same ten questions. The score can go up or down, and the change is public.
Nobody pays to be scored. Challenging a score is always free.
Tell us. Every question on every company page has a Challenge button. Pick the score you think is right and link to your evidence.
Anyone can do it, and it’s free. Challenges are public. If the evidence holds up, we change the score and credit you.
Every change is logged on the company’s page for good.
Every score starts as “Pending review”. That means it’s live, and anyone can challenge it.
The next level is “Verified”. An editor would give it once a score has held steady over time, with evidence from readers behind it. No score has reached Verified yet.
The formula, every industry’s starting point, the size bands, our sourcing rules and every change we’ve made are on one page.
Read the full methodology →