SINK Blog
Data-driven sustainability insights from the SINK database.
We remade the Premier League table for sustainability
We scored all 20 Premier League clubs on publicly available environmental evidence — same ten questions we ask every company. Five clubs publish figures you can check. Fifteen don't.
Generic “eco-friendly” claims become illegal in eight weeks. Here’s what will count instead.
From 27 September 2026, generic claims like “eco-friendly” and offset-based “carbon neutral” become unlawful in the EU under Directive 2024/825. Here’s what evidence will count — with real examples.
We scored your trip to see The Odyssey
Every company that gets The Odyssey to your sofa out-scores every company that gets you into a seat: home streaming averages 46, cinema 30.
Tonight's World Cup sponsors, scored on climate. Average: 31/100.
All seven FIFA World Cup 2026 Partners scored 0–100 on public climate evidence. Visa tops at 51, Saudi Aramco scores 12. Open methodology, no offsets counted.
Eleven of Europe's 20 Biggest Airlines Have Been Caught Greenwashing. We Scored All of Them.
Courts, the ASA and the European Commission have all ruled against European airlines' green claims. We scored the twenty biggest on their public data. Top score: 35 out of 100. Every source shown.
We scored Britain's "healthy" snack brands on sustainability — and the "natural" ones came last.
Pip & Nut: 55. Graze: 44. Eat Natural: 31. We scored seven of Britain's best-known healthy snack brands — and a B Corp logo or the word "natural" on the packet didn't save them.
We scored every UK supermarket on sustainability
We scored every UK supermarket on sustainability. The Co-op leads at 50. ASDA is alone at the bottom at 31. No supermarket scored above 50.
We scored every fast fashion brand on sustainability. Here's what we found.
Fashion Nova: 8. SHEIN: 15. H&M: 40. Not a single fast fashion brand scored above 40/100. Here's what drives the gap between fast fashion and sustainable brands.
We scored 500+ companies on sustainability. Here's what we found.
The average SINK score is 38/100. No company has broken 75. Fast fashion is the worst sector. Here are the headline findings from our database.