Pinterest is a visual discovery and bookmarking platform founded in 2010, headquartered in Palo Alto.
Is this your business? Add your evidence →
Pinterest has solid emissions tracking and a 19% Scope 3 reduction from 2019–2021, but most recent figures are three years old. Cloud dependency on AWS masks direct control. The company lacks formal biodiversity assessment, water disclosure, and board-level sustainability governance. Clean environmental record with proactive climate misinformation bans, but shallow commitments across resource and nature categories.
Pinterest scores 53/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places Pinterest joint 80th of 847 companies scored, and joint 15th of 76 in SaaS / Digital Services.
Where Pinterest sits among saas / digital services peers.
Among the 76 major saas / digital services brands we've scored, Pinterest is tied =15th of 76, with 3 others.
Its three lowest-scoring questions, and what the evidence didn't show.
As a digital platform, Pinterest has no land use, deforestation, or direct ecosystem impact.
Digital platform with minimal material footprint; e-waste and office recycling programmes are not publicly disclosed.
Pinterest is a digital services company with no significant direct water consumption or pollution risk.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
Use this score in tenders
Send the link, or the one-page score sheet. It links back to this page and every source. Free.
Open the score sheet →Add your evidence, £99
Scored low because little is published? Send us your evidence. A person reviews it and your score reflects what you really do. Done within 5 working days.
Evidence review →Go tender-ready, £495 a year
A yearly rescore, a check of up to 25 key suppliers and a score badge for your website (coming soon).
Get in touch →Strongest on Controversies & Red Flags and Carbon Footprint — Operations (8/10, 6/10). Weakest on Nature & Biodiversity Impact and Resource Use & Waste (3/10, 3/10).
The 3 companies in the sector scoring nearest above Pinterest.
Library of Things has negligible operational emissions and structurally reduces consumption through product sharing.
See the breakdown →Atlassian's absolute emissions rose 129% since FY2019, driven by Scope 3 cloud and travel growth.
See the breakdown →Wren is a carbon offset platform operating in a structurally contested market.
See the breakdown →The formula and all 6 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale6 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
This company's public sustainability disclosure is limited. This score is based on the 6 verified sources cited below, rather than padded to a standard count.
Limited data coverage. This assessment is based on 6 sources, 17% of which are self-reported by the company. Scores may change as independent evidence becomes available.
If you believe a source has been misread or a newer version exists, submit a challenge.
Pinterest is a visual discovery and bookmarking platform founded in 2010, headquartered in Palo Alto. As a born-in-the-cloud SaaS business, it hosts content and user data primarily via AWS infrastructure. The platform has 500+ million monthly active users and generates revenue through advertising and creator tools.
One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.
No spam. Unsubscribe in one click.
Checking a company?
Search free →Asked to prove you're sustainable?
Get your business scored, free →Been scored?
See what's behind your number →Fees pay for the review, never the result.