Meta Platforms is a social media and digital advertising company operating Facebook, Instagram, WhatsApp and Threads.
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Meta matches its electricity with renewable power purchases, but its location-based Scope 2 has risen nearly 150% since 2019 and it left RE100 in 2026 over new gas power for AI data centres. Its Scope 3 target is a cap at the 2021 level rather than a cut, and as an advertising platform it is exposed to fossil-fuel advertising, a point flagged for review.
Meta Platforms scores 46/100 (Making progress) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified October 2026.
That places Meta Platforms joint 235th of 847 companies scored, and joint 28th of 76 in SaaS / Digital Services.
Where Meta Platforms sits among saas / digital services peers.
Among the 76 major saas / digital services brands we've scored, Meta Platforms is tied =28th of 76, with 1 other.
Its three lowest-scoring questions, and what the evidence didn't show.
No evidenced absolute reduction.
InfluenceMap documented fossil firms and lobby groups buying climate-greenwashing ads on Facebook around COP26; no Meta fossil-client revenue disclosure.
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A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (7/10, 7/10). Weakest on Emissions Trajectory and Controversies & Red Flags (2/10, 3/10).
The 3 companies in the sector scoring nearest above Meta Platforms.
OLIO's business model is built on food waste reduction—its core product works.
See the breakdown →Oracle reports comprehensive Scope 1 & 2 emissions with third-party assurance, but absolute emissions haven't declined despite growth claims.
See the breakdown →Meta Platforms's score has moved from 51 to 46 across 2 recorded reviews, down 5 points.
Fortune 50 re-score (owner-approved batch 1, 2026-10-17)
Initial score at platform launch
The formula and all 10 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
“Meta obtained limited assurance conducted by Ernst & Young LLP for select environmental metrics.”
“Enabled 48% of suppliers to set science-based emissions reduction targets”
“Meta's total emissions from purchased electricity (Scope 2, location-based) skyrocketed nearly 150% between 2019 and 2024.”
“10 natural gas plants to power its Hyperion AI data centre campus in Louisiana”
“We had a global workforce of 78,865 employees as of December 31, 2025”
“a member of several industry associations which advocate on climate policy with consistently negative positions, such as the US Chamber of Commerce”
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Meta Platforms is a social media and digital advertising company operating Facebook, Instagram, WhatsApp and Threads. Headquartered in Menlo Park, California, it had about 78,865 employees and $201 billion in FY2025 revenue, almost all of it from advertising.
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