Wild Cosmetics manufactures refillable aluminium deodorant cases with compostable refills, positioning itself as a plastic-free personal care brand.
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Wild has built a genuine circular model around refillable deodorant, but sustainability claims rest on weak foundations: baseline emissions data only, no reduction targets, heavy reliance on offsets, and unverified renewable energy claims. The April 2025 Unilever acquisition undermines eco positioning—selling to a company with a documented greenwashing record and 18/100 ethical rating.
Wild Cosmetics scores 40/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places Wild Cosmetics joint 366th of 847 companies scored, and 22nd of 45 in FMCG / Consumer Goods.
Where Wild Cosmetics sits among fmcg / consumer goods peers.
Among the 45 major fmcg / consumer goods brands we've scored, Wild Cosmetics sits 22nd of 45.
Its three lowest-scoring questions, and what the evidence didn't show.
2023 is baseline year—no prior-year comparison possible.
No SBTi commitment or validated targets.
No TNFD disclosure or formal biodiversity policy.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Resource Use & Waste and Water Impact (7/10, 6/10). Weakest on Emissions Trajectory and Targets & Commitments (2/10, 2/10).
The 3 companies in the sector scoring nearest above Wild Cosmetics.
Colgate-Palmolive has validated net-zero targets and strong renewable energy procurement, but emissions are rising in absolute terms and supply chain reductions are severely lagging.
See the breakdown →Games Workshop reports Scope 1 and 2 emissions 69% below its FY2021/22 baseline, surpassing its 55%-by-2032 target.
See the breakdown →BAT reports comprehensive operational emissions data with third-party assurance, yet Scope 3 lags by a year and remains massive at 5.5Mt.
See the breakdown →The formula and all 7 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale7 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
This company's public sustainability disclosure is limited. This score is based on the 7 verified sources cited below, rather than padded to a standard count.
Limited data coverage. This assessment is based on 7 sources, 57% of which are self-reported by the company. Scores may change as independent evidence becomes available.
If you believe a source has been misread or a newer version exists, submit a challenge.
Wild Cosmetics manufactures refillable aluminium deodorant cases with compostable refills, positioning itself as a plastic-free personal care brand. Founded in 2015, it has scaled rapidly into UK supermarkets (Tesco, Sainsbury's, Target) and international markets. The company is B Corp certified but was acquired by Unilever in April 2025.
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