Apparel (Durable / Outdoor)·Herzogenaurach, Germany·Founded 1948

Puma sustainability score: 42/100

PUMA is a German sportswear and athletic footwear manufacturer founded in 1948, headquartered in Herzogenaurach.

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Pending reviewMixed evidence· 16 src

PUMA reports comprehensive climate data with third-party verification and achieved a 29% absolute emissions reduction from 2017. However, its renewable energy claim relies entirely on unbundled RECs rather than additionality-based procurement, understating decarbonization integrity. Ongoing controversies over Palestinian settlement sponsorship and worker rights concerns materially undermine sustainability credibility.

Puma scores 42/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.

That places Puma joint 317th of 847 companies scored, and joint 22nd of 41 in Apparel (Durable / Outdoor).

At a glance

Puma's strongest and weakest areas

Strongest
  • Emissions from its own operations8/10
  • Emissions from its supply chain7/10
Weakest
  • Its record on controversies3/10
  • How clean its energy is5/10
See all ten questions ↓
Puma in context

How does Puma compare with other apparel (durable / outdoor) companies?

Where Puma sits among apparel (durable / outdoor) peers.

Among the 41 major apparel (durable / outdoor) brands we've scored, Puma is tied =22nd of 41, with 1 other.

=22/41
Puma's rank
41
Industry average
18
Industry low
55
Industry high
See all 41 in Apparel (Durable / Outdoor) →
What would raise this score

Where Puma lost the most points

Its three lowest-scoring questions, and what the evidence didn't show.

  1. Its record on controversies3/10

    Stand.earth identifies greenwashing risk in 100% renewable claim reliance on unbundled RECs without transparency.

  2. How clean its energy is5/10

    PUMA claims 100% renewable electricity for own operations, but Stand.earth found this sourced entirely from unbundled RECs/EACs with only ~20% from actual renewable tariffs—no PPAs or on-site generation evident.

  3. Its effect on nature5/10

    No science-based nature targets yet; SBTN planned for 2026.

A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.

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The ten questions

What is Puma doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Carbon Footprint — Supply Chain (8/10, 7/10). Weakest on Controversies & Red Flags and Energy Source (3/10, 5/10).

Method and evidence

How we worked this out

The formula and all 16 sources.

About Puma

PUMA is a German sportswear and athletic footwear manufacturer founded in 1948, headquartered in Herzogenaurach. With ~18,700 employees and €8.8bn revenue (2024), it designs and sells apparel, footwear, and accessories across lifestyle and performance segments, competing directly with Nike and Adidas in the global athletic wear market.

Founded
1948
Headquarters
Herzogenaurach, Germany
Employees
~18,668 (2024)
Annual revenue
~€8.6B (~$9.5B)
Company website ↗
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