Superdry is a British casual apparel and lifestyle retailer founded in 2003 and headquartered in Cheltenham.
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Superdry has decent carbon disclosure and SBTi targets, but emissions reductions are clouded by severe business contraction—revenue collapsed 40% in one year. The ASA found misleading sustainability advertising. Post-delisting governance weakened significantly, and nature/biodiversity strategy remains absent.
Superdry scores 45/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places Superdry joint 258th of 847 companies scored, and joint 16th of 41 in Apparel (Durable / Outdoor).
Where Superdry sits among apparel (durable / outdoor) peers.
Among the 41 major apparel (durable / outdoor) brands we've scored, Superdry is tied =16th of 41, with 3 others.
Its three lowest-scoring questions, and what the evidence didn't show.
Superdry states 2030 biodiversity goal but provides no quantified nature footprint or TNFD disclosure.
Unclear whether reductions reflect operational improvements or business shrinkage.
No aggregate material breakdown or large-scale take-back programme.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Energy Source and Targets & Commitments (7/10, 7/10). Weakest on Nature & Biodiversity Impact and Emissions Trajectory (3/10, 5/10).
The 3 companies in the sector scoring nearest above Superdry.
A.P.C. has validated SBTi targets and Deloitte-verified carbon data, but Scope 3 (99% of footprint) lacks quantified reduction goals.
See the breakdown →Mulberry has achieved B Corp certification and SBTi validation, with genuine renewable energy progress and circular business initiatives.
See the breakdown →Kering has solid emissions reporting and renewable energy, but its 2023 greenwashing scandal—quietly dropping carbon neutral claims based on fictitious REDD+ credits—undermines credibility.
See the breakdown →The formula and all 10 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale10 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
Superdry is a British casual apparel and lifestyle retailer founded in 2003 and headquartered in Cheltenham. The company designs and sells branded clothing, footwear, and accessories through owned stores and online channels, primarily targeting young adults in Europe and North America.
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