Ecologi·SaaS / Digital Services·Last verified 6 June 2026
61
out of 100
Leading practicePending ReviewThin evidence· 5 src

Ecologi is a B Corp-certified climate SaaS platform with a genuine reforestation business and transparent emissions reporting, but faces material credibility damage from selling carbon credits later found to lack integrity. The Keo Seima REDD+ controversy—confirmed by BBC Panorama and academic research—directly undermines its core offering. Operational emissions fell 20% year-on-year, but lack independent assurance.

The calculation

Every score shows its working.

Same formula for every company. No curve. No private weighting.

SINK = (0.3 × Base + 0.7 × Performance) × Scale
Industry base impact
SaaS / Digital Services sector ceiling.
70 / 100
Performance score
Sum of the 10 rubric questions, scored 0–10 each.
57 / 100
Raw score
Weighted average before scale penalty.
(0.3 × 70) + (0.7 × 57) = 60.9
Scale penalty
Multiplier based on absolute emissions volume — physics-first.
× 1
Final score
Rounded. Leading practice.
61 / 100
The ten questions

Where Ecologi is strong, and where it isn't.

Strongest on Nature & Biodiversity Impact and Transparency & Accountability (7/10, 7/10). Weakest on Controversies & Red Flags and Targets & Commitments (5/10, 5/10).

Where the evidence comes from

Every document used, listed.

5 sources used in this assessment. All publicly available. Each row shows which rubric questions it informed.

Limited data coverage. This assessment is based on 5 sources, 60% of which are self-reported by the company. Scores may change as independent evidence becomes available.

[1]Self-reported
Impact Report 2024

In 2023, our total emissions were 1,993.37 tCO₂e, and 1,584.65 tCO₂e in 2024

2025
Q1Q2Q3Q4Q5Q6Q8Q9
View →
[2]Self-reported
Ecologi B Corp Journey

In our latest recertification, we achieved a B Impact Assessment score of 108.5

Unknown
Q9
View →
[3]Self-reported
Reforestation — Ecologi Climate Action

The reforestation projects Ecologi supports help to reinvigorate ecosystems through planting native trees

Ongoing
Q7
View →
[4]Public record
BBC Panorama: Keo Seima REDD+ Credit Analysis

more than half of the credits from that project are not real offsets

2024
Q10
View →
[5]Third-party verified
SOMO Report: Forest-Based Carbon Credits Risk

Thales West…said his research found that more than half of credits from these projects 'are not real offsets'

2024
Q10
View →

If you believe a source has been misread or a newer version exists, submit a challenge.

Ecologi in context

Where Ecologi sits among saas / digital services peers.

Among the 38 major saas / digital services brands we've scored, Ecologi sits 5th of 38.

5/38
Ecologi's rank
47
Industry average
25
Industry low
71
Industry high
How this score has moved

Ecologi's score over time.

today

Score history begins .

As Ecologi's score updates, the trajectory will appear here.

We're backfilling historical scores for FTSE 100 and S&P 100 companies over the coming weeks.

What's being contested

This score is not currently being contested.

Every challenge is published. We'd rather be corrected than wrong — that's the whole point.

No challenges submitted yet. If you have evidence that contradicts this score, you can challenge any question above — cite a public source and we'll review it.

About Ecologi

Ecologi is a UK-based SaaS platform that enables businesses and individuals to fund reforestation and habitat restoration projects globally. The company operates a carbon credit marketplace, manages community-funded tree-planting initiatives, and provides sustainability software tools. Founded as a climate-tech startup, it holds B Corp certification and operates primarily as a digital services business with minimal operational footprint.

Founded
Headquarters
GB
Employees
~50–80
Annual revenue
~£8–12M
Company website ↗
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