Who Gives A Crap manufactures and sells toilet paper, paper towels, and tissue products made from 100% recycled fibre and FSC-certified bamboo.
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Who Gives A Crap has built genuine credibility through B Corp certification, FSC Chain-of-Custody accreditation, and zero-virgin-pulp sourcing. But the company fails to publish absolute emissions data, quantified targets, or formal Scope 3 reporting—critical gaps for a rapidly scaling business claiming carbon neutrality via offsets alone.
Who Gives A Crap scores 43/100 (Below expectations) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places Who Gives A Crap joint 296th of 847 companies scored, and joint 11th of 45 in FMCG / Consumer Goods.
Where Who Gives A Crap sits among fmcg / consumer goods peers.
Among the 45 major fmcg / consumer goods brands we've scored, Who Gives A Crap is tied =11th of 45, with 1 other.
Its three lowest-scoring questions, and what the evidence didn't show.
No multi-year absolute emissions data published.
No quantified water footprint, consumption data, or reduction targets published.
No SBTi commitment or validated targets.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Controversies & Red Flags and Nature & Biodiversity Impact (9/10, 7/10). Weakest on Emissions Trajectory and Water Impact (3/10, 3/10).
The 3 companies in the sector scoring nearest above Who Gives A Crap.
Natura &Co demonstrates strong biodiversity leadership and transparent climate accountability, having exceeded its 2030 Scope 1&2 target early.
See the breakdown →Chopard has published its first formal sustainability report and committed to SBTi-aligned targets, but lacks verified emissions data across all scopes.
See the breakdown →Imperial Brands discloses substantial carbon reductions in operations (72% S1+S2) and has SBTi-validated net-zero targets, but structural harms persist: tobacco farming drives deforestation and water contamination, 4.5 trillion cigarette butts remain unaddressed, and the company actively lobbies against tobacco regulation while greenwashing via ESG awards.
See the breakdown →The formula and all 11 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale11 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
Who Gives A Crap manufactures and sells toilet paper, paper towels, and tissue products made from 100% recycled fibre and FSC-certified bamboo. Founded in 2012 and headquartered in Melbourne, the Australian B Corp sells globally via direct-to-consumer channels and has expanded manufacturing to the US and UK.
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