PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK.
Is this your business? Add your evidence →
PrettyLittleThing operates a linear fast-fashion model with zero quantified sustainability governance at brand level. No emissions data, water management, or biodiversity policy exist. The company relies on virgin synthetics and low-cost disposables while greenwashing through a resale app—a strategy explicitly rejected by regulators after a 2024 CMA investigation.
PrettyLittleThing scores 12/100 (Critical concern) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places PrettyLittleThing joint 841st of 847 companies scored, and 17th of 21 in Apparel (Fast Fashion).
Where PrettyLittleThing sits among apparel (fast fashion) peers.
Among the 21 major apparel (fast fashion) brands we've scored, PrettyLittleThing sits 17th of 21.
Its three lowest-scoring questions, and what the evidence didn't show.
PLT has no biodiversity, deforestation, or animal welfare policy.
PLT provides no water usage, footprint, or chemical management data.
PLT provides no Scope 3 data.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
Use this score in tenders
Send the link, or the one-page score sheet. It links back to this page and every source. Free.
Open the score sheet →Add your evidence, £99
Scored low because little is published? Send us your evidence. A person reviews it and your score reflects what you really do. Done within 5 working days.
Evidence review →Go tender-ready, £495 a year
A yearly rescore, a check of up to 25 key suppliers and a score badge for your website (coming soon).
Get in touch →Strongest on Carbon Footprint — Operations and Energy Source (2/10, 2/10). Weakest on Nature & Biodiversity Impact and Water Impact (0/10, 0/10).
The 3 companies in the sector scoring nearest above PrettyLittleThing.
Boohoo operates a linear fast-fashion model with minimal sustainability substance.
See the breakdown →Matalan publishes no emissions data, no science-based targets, and no standalone sustainability report.
See the breakdown →SHEIN's absolute emissions rose 57% in two years while claiming climate targets.
See the breakdown →The formula and all 9 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale9 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
If you believe a source has been misread or a newer version exists, submit a challenge.
PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK. Owned by Boohoo Group, it sells trend-driven apparel and accessories primarily to young women via e-commerce, releasing 100–150 new items daily at ultra-low price points.
One email, every Sunday. Score changes, new research, the stories behind the numbers. Free.
No spam. Unsubscribe in one click.
Checking a company?
Search free →Asked to prove you're sustainable?
Get your business scored, free →Been scored?
See what's behind your number →Fees pay for the review, never the result.