Apparel (Fast Fashion)·Manchester, UK·Founded 2012

PrettyLittleThing sustainability score: 12/100

PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK.

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Pending reviewMixed evidence· 9 src

PrettyLittleThing operates a linear fast-fashion model with zero quantified sustainability governance at brand level. No emissions data, water management, or biodiversity policy exist. The company relies on virgin synthetics and low-cost disposables while greenwashing through a resale app—a strategy explicitly rejected by regulators after a 2024 CMA investigation.

PrettyLittleThing scores 12/100 (Critical concern) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.

That places PrettyLittleThing joint 841st of 847 companies scored, and 17th of 21 in Apparel (Fast Fashion).

At a glance

PrettyLittleThing's strongest and weakest areas

Strongest
  • Emissions from its own operations2/10
  • How clean its energy is2/10
Weakest
  • Its effect on nature0/10
  • Its effect on water0/10
See all ten questions ↓
PrettyLittleThing in context

How does PrettyLittleThing compare with other apparel (fast fashion) companies?

Where PrettyLittleThing sits among apparel (fast fashion) peers.

Among the 21 major apparel (fast fashion) brands we've scored, PrettyLittleThing sits 17th of 21.

17/21
PrettyLittleThing's rank
24
Industry average
8
Industry low
40
Industry high
See all 21 in Apparel (Fast Fashion) →
What would raise this score

Where PrettyLittleThing lost the most points

Its three lowest-scoring questions, and what the evidence didn't show.

  1. Its effect on nature0/10

    PLT has no biodiversity, deforestation, or animal welfare policy.

  2. Its effect on water0/10

    PLT provides no water usage, footprint, or chemical management data.

  3. Emissions from its supply chain1/10

    PLT provides no Scope 3 data.

A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.

For PrettyLittleThing

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The ten questions

What is PrettyLittleThing doing well, and where does it fall short?

Strongest on Carbon Footprint — Operations and Energy Source (2/10, 2/10). Weakest on Nature & Biodiversity Impact and Water Impact (0/10, 0/10).

Method and evidence

How we worked this out

The formula and all 9 sources.

About PrettyLittleThing

PrettyLittleThing is a fast-fashion retailer founded in 2012 and headquartered in Manchester, UK. Owned by Boohoo Group, it sells trend-driven apparel and accessories primarily to young women via e-commerce, releasing 100–150 new items daily at ultra-low price points.

Founded
2012
Headquarters
Manchester, UK
Employees
~1,000
Annual revenue
~$544M (2022)
Company website ↗
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