ASOS is an online fashion retailer founded in 2000 and headquartered in London.
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ASOS is a fast-fashion retailer with minimal climate progress and severe greenwashing issues. Scope 3 emissions remain undisclosed since 2022, the company abandoned its 2030 net-zero target, and over 89% of its green claims were found to be misleading. Supply chain biodiversity and water impacts are unmapped and unaddressed.
ASOS scores 21/100 (Significant gaps) on SINK's independent climate assessment, scored from public data only. Fees pay for the review, never the result. Last verified May 2026.
That places ASOS joint 797th of 847 companies scored, and 13th of 21 in Apparel (Fast Fashion).
Where ASOS sits among apparel (fast fashion) peers.
Among the 21 major apparel (fast fashion) brands we've scored, ASOS sits 13th of 21.
Its three lowest-scoring questions, and what the evidence didn't show.
Good On You found no evidence of biodiversity protection actions in supply chain.
ASOS does not disclose water consumption or supply chain wastewater management.
Operational emissions declined FY2021-2023 but represent <1% of total.
A score changes when the evidence does. We use new published evidence at the next rescore. Evidence that isn't public can count through an evidence review.
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Get in touch →Strongest on Targets & Commitments and Carbon Footprint — Operations (6/10, 5/10). Weakest on Nature & Biodiversity Impact and Water Impact (1/10, 1/10).
The 3 companies in the sector scoring nearest above ASOS.
Givenchy publishes no brand-level emissions data despite being a major luxury fashion house.
See the breakdown →Gymshark calculates but won't disclose its carbon footprint.
See the breakdown →The formula and all 12 sources.
Same ten questions for every company. No private weighting.
SINK = (0.3 × Base + 0.7 × Performance) × Scale12 sources used in this assessment. All publicly available. Each row shows which of the ten questions it informed.
10 of 12 sources are independent of the company.
If you believe a source has been misread or a newer version exists, submit a challenge.
ASOS is an online fashion retailer founded in 2000 and headquartered in London. It operates a fast-fashion model, selling own-brand and third-party apparel and beauty products globally. The company operates hundreds of supplier relationships across multiple countries with predominantly linear, high-volume business practices.
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